Monday 25 October 2010

180 - Oh So Right...

The regular reader of this crappy little blog will know that I have a thing for Mizuno. For me they are a perfect blend of technology and design yet don’t fall into the trap of appealing to the club captain at the local private course. I like the fact that they aren’t as popular as the likes of TaylorMade, Callaway and Ping, makes me feel smug owning a set.

I realise that by getting all smug and elitist about my gear plunges me into the depths of golf snobbery, something I rant about often on these pages. Yeah, I can be a hypocrite as well as a bit of a pompous bastard. Anyway, I digress, Mizuno are my current object of desire and their new range is trouser tighteningly good.

The JPX800 and JPX800Pro are latest in a long line of great looking ‘game improver’ clubs from Mizuno that work as well as they look. Mizuno made their name by producing beautiful grain flow forged blades and the new MP53 and MP63’s continue this tradition with ease. It is fair to say the new high end clubs so pretty they could be on a teenager’s bedroom wall.

Winged Skull...The new MP-630 range of drivers and fairway woods aren’t quite as stunning at the new clubs but what they lose in looks they make up in performance. Mizuno have honed the Hot Metal face technology to make the new big sticks the furthest and straightest ever produced by the company.

MX-700 hybrid is now joined by an all new direct long iron replacement in the shape of the MP Fli-Hi designed to fit the shape and flight characteristics of the other clubs in the MP range. The all new MP-630 CLK compliments the rest of the 630 range of woods to complete the hybrid line up.

Another area where Mizuno traditionally excel is in wedges. The Japanese company are famed for producing buttery soft feeling chippers that provide plenty of spin and feel around the green. The latest offerings include the updated MP T-11 with its quad cut grooves and the JPX Series wedges designed to complement the rest of the JPX range.

Also available are two different ranges of putters, the traditional MP range and the more contemporary Line 90 range. Mizuno decided to produce their own putters after working closely with Bettinardi in the past and now offer something for everyone. The MP’s come in three classic shapes while the Line 90 employ five designs names after volcanoes!

Finally there is the new range of limited edition Aerolite X bags (above) which come in a number of loud designs and colours. One thing is for certain about this range, you will not be missed on the course, definitely one for all the Ian Poulter wannabes out there.

Overall I think that Mizuno have got it spot on once again. Their equipment is primarily designed to work on the course but they have the knack of making their kit look so good. The new blades are stunning, the putters a revelation and the bags an eye opener. Why don’t all the other manufacturers get it this right more often?

Friday 22 October 2010

179 - Manga Ads And Sk8erboi Bags...

I’ve been looking at Mizuno’s new marketing and I’m a little confused. Their latest adverts depict a Manga-like, cartoon character playing like a hero with their stunning new JPX800 clubs. The advert is very cool, really interesting and will make no sense to anyone over 40 which is a risk seeing as this is probably Mizuno’s core market.

Kudos for the Japanese wand maker for having the stones to fly in the face of convention and produce a marketing campaign that doesn’t feel like it has been bought off the shelf from an expensive London advertising agency; I’m just worried that it may be money wasted.

Mizuno look like they are trying to tap into and actively encourage the emerging young golfers market which can only be a good thing in my opinion. Making golf cool will draw in the next generation of Ryder Cup stars and might even force a bit of change in the local clubs.

Manga...I believe that the sooner the stuffy Pringle Set lose their overbearing control over golf the better as some of the hoops that new players need to jump through to play on a half decent course are too much like hard work.

I have a niggling doubt about this advertising campaign though. I doubt that enough kids will see the adverts and be persuaded that far from being a game played by fat, middle-aged men in BMW’s, golf is actually a really enjoyable sport that requires skill, mental toughness and stamina. I think Mizuno agree which is why they have a secret weapon; a new bag!

Actually it is a range of Limited Edition Aerolite X bags that look like they have been designed by Avril Lavigne and Tony Hawk. They are very loud, very colourful and almost guaranteed to cause a heart attack on the first tee at Private Members only courses up and down the country.

The change of direction in terms of advertising and producing more ‘yoof’ oriented equipment gets my hearty seal of approval, I just hope that Mizuno don’t alienate its core demographic and get its fingers burnt as a result.

Wednesday 20 October 2010

178 - It's Yer Money I'm After Baby...

After the last article about my mate having around £200 to spend on his new obsession I got thinking about what he could buy if money were no option. I realise that there is probably no limit to how much that could be spent so I decided to have a poke around my favourite online emporium; www.onlinegolf.co.uk to see what my mate could get without a lottery win.

Driver: TaylorMade R9 SuperTri TP - £340. This driver, which combines Moveable Weight Technology and Flight Control Technology with 3 moveable weights in a 460cc head, marking the ultimate unification of TaylorMade’s major driver technologies with maximum size to deliver enormous distance and forgiveness from the tee on the golf course

Fairway Wood: TaylorMade R9 TP Fairway Wood - £215. This fairway wood has a new classically shaped clubhead, similar to the R9 Driver, which looks fantastic at address, and with TaylorMade Flight Control Technology, you can change the club into 8 different positions to optimise your performance on the golf course.

Y3I...Hybrid: TaylorMade Rescue TP 2009 - £165. A shot into the rough can be saved with this essential addition to your golf bag. With an extremely low centre of gravity for an easy launch, and Ultra Thin Wall technology for greater weight distribution, this is a club every golfer needs to recover from a misplaced tee shot.

Clubs: Yonex Golf 3I Nanospeed (right) - £783. By incorporating the Isometric Face and 3D Power Weight system across the iron set, these irons now offer a greater sweet spot and substantially increased forgiveness from the clubface. The long irons feature an innovative wide cavity and long sole which pushes the centre of gravity deeper into the club head for a higher launch. In contrast, the centre of gravity is progressively shifted closer to the club face across the mid and short irons to provide a more accurate feel and enhanced distance control.

Wedges: Callaway Golf X Series Jaws Wedge (below) - £85 each. This astounding wedge benefits from aggressively-sized MACK Daddy Grooves, which have been designed with maximum conforming width and depth grooves to give you shot-stopping control and spin, and enable you to take aim from virtually any lie on the golf course.

Putter: TaylorMade TP Agsi Kia Ma Putter - £225. This marvellous putter is 100% milled from 304 stainless steel to ensure every detail is rendered beautifully and perfectly; has adjustable Micro-Moveable weights to change the putters’ weight and customise the feel to suit your preference; and an AGSI+ Titallium face insert to negate backspin and promote forward spin to provide great roll and control, as well as a soft and solid feel.

Jaws...Bag: TaylorMade TMX T2 Cart Bag 2010 - £180. A total of 10 pockets, including dual accessory pockets and a velour-lined valuables pocket, give this bag space to store everything you could possibly need on the golf course, from spare golf clothing to a number of golf balls in case your round doesn’t go quite to plan! With a golf towel clip, integrated golf umbrella sleeve, and Fast Action Snap Technology accessory compatible, this magnificent golf bag ensures your golf accessories are always within easy reach.

Trolley: Clicgear Cart Trolley Version 3.0 - £180. Clicgear offers a full sized three wheel golf pushcart that glides smoothly down the fairway and yet still folds up incredibly small. At only 13 x 15 and 24 when folded, it won’t take over your car trunk or garage.

Balls: TaylorMade Penta TP Dozen Golf Balls - £35 per dozen. This is the first Tour golf ball to feature 5 solid layers, with each layer engineered to optimise performance in five key shot categories that skilled golfers need. The 5 layers of Penta TP golf ball include the core, inner mantle, middle mantle, outer mantle and cover, and each of these plays a critical role in optimising the performance of each of the five key shots.

So there you have it, driver, fairway wood, hybrid, clubs, wedges (x2), putter, bag and ball. Total for that admittedly pretty awesome kit? A whopping £2,293! That doesn’t include clothing, an electric trolley, rangefinder/GPS or a brolley!!! My friend’s £200 looks even more pitiful now.

Tuesday 19 October 2010

177 - Starting All Over Again...

I received a text from a mate last night asking what clubs I owned as he was thinking of taking up golf. I was excited naturally – another lost soul to trudge around a muddy field with, both of us aiming with perfection but settling for a decent lie in the rough or a favourable bounce on a frozen green.

I explained to him that what he should do is get a budget and then buy the best he can afford. I asked him how much he was hoping to spend and was told he would go up to around £200. I know in his head this sounded like a substantial amount but we all know that it is a pittance in the real world of golf.

I told him he would struggle with such a small budget as he needs a driver (or fairway wood), a utility club/hybrid, a half set, a wedge, a putter, a bag, a trolley and a pair of shoes for starters. I know he could probably save a few quid by ditching the hybrid, wedge and trolley but it is still a lot of equipment without a lot of cash.

Sexy...I suggested a starter or a second hand set would probably be the way to go until he committed to the game whereupon he could invest in some serious golf porn.

A quick look on eBay shows all manner of clubs in various conditions and a few starter sets from companies I’d never heard of (although I did see a set from Wilson which ticked all the boxes).

He asked for some club suggestions so he could do some ‘window shopping’ so I sent him links to some of the wilder super game improver clubs.

He was impressed by the Nike SQ Machspeed, the Callaway Diablo and TaylorMade’s new Burner set (in fact he commented that the clubs looked too good to use – a good sign?)

If he gets into the game he will no doubt be looking at a set of super game improver clubs unless he is a bit stupid and buys a set of blades like I, erm, did. In my defence, they were the most forgiving blades that Mizuno produced at the time with a cavity back, great workability and movie star good looks. That’s my story and I’m sticking to it…

I might see if I can get my mate on board the Mizuno Express too. The Japanese club wizards have just brought out the stunning looking JPX800 aimed at the high handicap player which would be perfect for him. Another member of the Mizuno Mafia would be more than welcome.

Monday 18 October 2010

176 - Big Winners...

So the Ryder Cup was eventually won by Europe. Well done Monty and the boys, you did the continent proud (well most of you – yeah I’m looking at you Molinari brothers – grrr). Not trying to sound too cheesy here but the big winner in my opinion was the game of golf itself.

When Celtic Manor was chosen as the venue for the 2010 Ryder Cup a lot of eyebrows were raised. Was Europe playing into the hands of the USA by selecting a course with a distinctly American feel to it? Surely it would have been more beneficial to select a gnarled Links course that the American’s would struggle with?

I hindsight Celtic Manor was a fantastic choice as it gave both teams the opportunity to win making it a contest worth watching…once the rain had stopped, obviously. It was a brilliant idea to hold a major sporting event in Britain in October, brilliant idea. The torrential rain on Friday meant that the competition finished on Monday – the first time this has happened in its history.

Winner...Some of the golf that was played was stunning, Luke Donald, Ian Poulter, Rickie Fowler and of course Tiger Woods played brilliant shots at various times throughout the weekend.

Woods produced a vintage round on Monday to remind us all why he has been the world number one for so long.

After all the games, all the drives, approach shots and putts the competition came down to the final game on the final day (but not quite the final hole). Graham McDowell (above) held his nerve, Hunter Mahan fluffed his lines and the trophy returned to Europe with a hole to spare.

Queue scenes of elation in South Wales echoed around Europe by golf fans and new converts alike. Twitter was throbbing with messages starting “I don’t usually like golf but…” as none golfers got caught up in the emotion and excitement of the spectacle taking place at Celtic Manor.

Colin Montgomerie was humble and reserved as the celebrations started; Corey Pavin looked on the verge of tears. The passion and excitement of the final day did so much good for the game, especially here in Europe, we love winners in Europe!!!