169 - Completely Owned...

It is a sad day for cool golf boys and girls. International bright young thing and golfing heartthrob Camilo Villegas is leaving Cobra Golf and joining TaylorMade-Adidas Golf (TMaG). I know, I know, I’m in bits too, I'm a man on the verge.

Puma recently announced that they had purchased Cobra Golf as part of their commitment to strengthening their growing and successful golf business and I was I was looking forward to seeing the combination of the two brands being strutted up the fairways by Camilo.

But my hopes have now been dashed as the three-time winner on the PGA Tour has signed an exclusive deal with TMaG that will see the Columbian completely decked out by his new sponsors from top to bottom.

It has been reported that this years The Honda Classic winner will play TaylorMade clubs, a TaylorMade ball, wear TaylorMade headwear, wear a TaylorMade glove, use a TaylorMade staff bag and wear Adidas Golf footwear. That is as close to being owned by a company as you can get I guess.

Mark King (not the bass player from Level 42 but the president and CEO of TMaG) said: "Camilo is a winner, a gentleman, and a fan favourite. Cameras tend to find him because he has presence and magnetism that's impressive and rare.”

‘Spiderman’ will join other TaylorMade Tour Staff including Darren Clarke, Sergio Garcia, Retief Goosen, Dustin Johnson, Martin Kaymer and Justin Rose. The deal is seen as a bit of a coup for TMaG as the 28-year-old is one of the most recognizable and cool players on the PGA Tour right now.

I’m genuinely a bit gutted that that one of the most charismatic players on the Tour has declined the chance of working with one of the more innovative and interesting golf manufacturers. I’m a fan of Adidas Golf too though so there could be some Villegas inspired goodness making its way into my wardrobe I suppose.