Wednesday 11 August 2010

171 - The Best A Man Can Get...

Tiger Woods is so important to golf, golf magazines, golf blogs and golf sponsors that the fact he has decided to grow a little goatee beard (below) is now news apparently. Is this how far we have sunk, chattering like housewives because he decided to sport some facial hair for the WGC Bridgestone Invitational at the Firestone CC?

I get irony, I realise that by talking about this subject not only am I continuing the cycle but I’m actively promoting the debate but come on, how is some hair on Eldrick’s chinney, chin chin news worthy? Apparently it is, apparently it is almost a big deal.

I hope that this beard is a not so subtle F.U. to Gillette who decided to “limit Woods’ role in marketing” when his extramarital manoeuvres with a gaggle of women made it into the public domain. I hope he is showing Gillette that he is limiting his use of their products by not shaving his chin!

Now that he is damaged goods why not annoy more sponsors and make a few bob? Tag Heuer are one of his main supporters but why not be filmed smashing up an Aquaracer before signing a deal with James Bond’s watchmaker of choice, Omega? Who knows, they might knock him up one with a laser range finder in it or something.

EA’s Tiger Woods games are, quite simply, fantastic but that doesn’t mean there isn’t scope for change. Why not get a load of EA produced discs and smash them off a tee in front of the world’s media then sign a deal with Nintendo to get Shigeru Miyamoto (Donkey Kong, Mario, Zelda etc) to produce a fresh, new, cartoony, puzzle laden version of the game.

Tiger’s most prominent sponsor is Nike and the partnership has been very successful but maybe it is time for a change. In the current climate I have absolutely no doubt that TaylorMade-Adidas Golf would be first to snap Woods up, shackling him to a deal so comprehensive that the 34-year-old would be contractually obliged to get three stripes tattooed down his arms.

Back in the real world we all know that there is absolutely no chance of anything like that happening. Woods will continue to smile at all the right events, wear all the right clothing and use all the right equipment. If the goatee is a tiny rebellion then the great man has gone up in my estimation but chances are he just fancied a change.

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