150 - Logo-A-Go Go...

Watching the Scottish Open I noticed how pro golfers are slowly but surely turning into Formula 1 cars. No, I don’t mean they are at the cutting edge of aerodynamics – a look at Darren Clarke and John Daley will confirm that – I’m talking about the way they are covered in sponsorship logos.

I read a while back that the fantastically fashion conscious Ian Poulter was told he could not participate in a competition wearing his Arsenal shirt because the O2 logo on the front of the football shirt was too big yet it seems perfectly acceptable to wear a shirt shot gunned with adverts.

The camera focused on Ross Fisher at Loch Lomond and I was taken by just how many brands he was wearing. He had Al Naboodah and Genworth Financial on the front of his shirt, Under Armour on the sleeves and Titleist, Pro V1 and the Footjoy FJ logo on his cap.

Normally I’d be appalled at this blatant commercialism but I think I can have a little fun with it. I might get some unofficial sponsorship deals in place before the end of the summer.

Who needs a behemoth of construction and investment like Al Naboodah when you can get local takeaway joint Jackymundos (where quality comes first) (left)?

Who needs a banking giant like Genworth Financial when you can have Liverpool’s very own Davy Liver Cabs (708-7080, if you need a cab just let us know, call Davy Liver cabs)?

I can almost see the sneers turning to anger when the Pringle brigade sees my Adidas Climacool shirt resplendent with Bimbo The Magic Clown (an entertainer with a difference) and a Dial A Drink logo (free nibbles with every order over £25).

I did some searching on the Internet and getting a logo on a branded shirt (Adidas, Nike or Glenmuir) will cost less than £5 which will be a bargain if it gets up the noses of the people who take the game much too seriously. I can also get fleeces, waterproofs, hats and umbrellas to completely look the part!