119 - Shake The Fake...

I was reading an article in Golf Whine Monthly recently about the biggest counterfeiting scam in eBay history which saw thousands of fake clubs sold for millions of pounds. Initially I had a picture of a Del Boy Trotter character, a lovable rogue selling hooky gear from a shed but then it dawned on me that I should be very angry at this modern day Fagin.

I, like a lot of you out there I suspect, buy a fair bit of my golfing paraphernalia via eBay as it often throws up the best price. I don’t mind that the gear doesn’t come with a full warranty, that there is virtually zero after sales and that there is a good chance the equipment isn’t brand new. What I do mind is being ripped off by being sent fake goods knocked up in an Asian factory for a few quid when I have paid for the genuine article.

A guy called Gary Bellchambers from Rainham in Essex set up a number of eBay accounts selling the likes of Odyssey Two-Ball putters, Cleveland irons and TaylorMade R7 drivers. He would buy the fake kit from China for as little as £3 before hawking it on eBay for up to £100 (which was still a bit cheaper than the shops but not too much). The pricing was very clever as it didn’t raise suspicion with the buyer for being too cheap yet still had that delicious smell of a genuine bargain.

Over five years his team was responsible for over 96,000 golf related transactions on eBay but it all come to a juddering halt in March 2008 after a little old lady complained to Trading Standards after she didn’t get a refund on a shoddy fake she had been sent.

Normally Bellchambers would refund customers instantly to stop them escalating the complaint but in this case he was out of the country and couldn’t respond.

Trading Standards launched ‘Operation Augusta’ and raided a number of homes seizing computers and 2,500 fake clubs. Computer forensics found emails between the team with detailed lists of which customer had bought what equipment, common complaints for returned goods and how flaws in the golf gear needed to be addressed to prevent the operation being caught out.

Bellchambers was charged with the rather catchy crime of ‘conspiracy to sell or distribute golf clubs and accessories bearing signs likely to be mistaken for registered trademarks contrary to Sec 1(1) of the Criminal Law Act 1977’ and is due to be sentenced any day now. If convicted he and his co-conspirators could face up to 10 years in prison.

Golf by its very nature drives us to strive for constant improvement. The big manufacturers play on this and are relentlessly producing equipment that promises to give us tiny advantages over our fellow hackers but with money tight we are all on the lookout for a bargain. Bellchambers and his crew exploited this situation and merrily ripped off thousands. Loveable rogue? Don’t make me laugh.