125 - Come Together...

As I’ve mentioned numerous times on this crappy little corner of the web, I like playing golf but don’t like looking like a golfer. I’m also a bit of a rebel and would rather kit myself out with clothing and equipment that isn’t necessarily the most popular on the course.

With this in mind I’ve been casting admiring glances over at the equipment coming out of the Cobra camp. They consistently produce interesting looking equipment that, to me anyway, seems to fit nicely into its own niche of being quite a premium product without being part of the Callaway set.

Cobra was founded in 1973 and is probably most famous for their drivers, fairway woods and hybrids. In 1996 the company was swallowed up by American Brands Inc. and has since been managed under the Acushnet Company umbrella, along with Titleist and FootJoy. 


After playing second fiddle to Titleist, Cobra will now get the chance to shine in it’s own right after it was announced that the brand was being bought by German sports equipment and clothing manufacturer Puma in what could be an intriguing partnership.

“Through the acquisition of Cobra Golf, we reinforce Puma’s commitment to our sports performance business by strengthening our growing and successful Golf category,” said Jochen Zeitz, chairman and chief executive of Puma.

“Cobra Golf has a history of innovative performance products fused with an edge and is therefore a perfect fit for us, reinforcing our overall mission of becoming the most desirable Sport life-style company.”


Puma produce some good-looking golf clothing that has more in common with the likes of Oscar Jacobson and J Lindeberg than Lyle & Scott and Pringle, which I totally approve of. This collaboration really excites me and I’m looking forward to the equipment and clothes that come out once the partnership blossoms.